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Expand/collapse block Information for lesson "Principles of Marketing AP/CLEP/ECE(MKT350) CSUDH"
Description: The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing, Marketing or Marketing Principles. This exam is concerned with the role of marketing in society & within a firm, marketing strategy planning, the marketing mix, understanding consumer & organizational markets, marketing institutions, & other selected topics, such as ethics, marketing research, international marketing, services & not-for-profit marketing. Your expected to have a basic knowledge of the social/cultural, economic/demographic, political/legal & technological trends that are important to marketing. #marketing #principles #research #Fundamentals
Resources: OpenCourseware from CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Other information: http://goo.gl/JyqRel
Language: English
Professors: Michael Williams, Michael Williams
Units: 19, Tests: 2
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