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Expand/collapse block Information for lesson "Music Product Development MB-337"
Description: Survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.
Language: English
Professors: Dennis Barela, Will Glover, Kyle Griffin, Gary Nordeen
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