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Expand/collapse block Information for lesson "Public Relations TECEP (COM365) CSUDH"
Description: Public relations practices & principles as applied to government, education & industry. Topics include: the foundation ideas & fundamental concepts of contemporary public relations practice; studies of public opinion formation, influence & measurement; techniques of communication & journalism which effectively reach large audiences; & management skills required to plan & execute a successful public relations program. #Public #relations #communication #media #press #opinion #influence #journalism
Resources: OpenCourseware from CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Language: English
Professors: Default Professor, Michael Williams
Units: 18, Tests: 1
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