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Expand/collapse block Information for lesson "Consumer Behavior VU Pak"
Description: This course examines such fundamental areas as consumer decision-making, processes, information processing, external and internal influences and business effects on consumer purchase/choice patterns. An analysis of the psychological, social and economic influences on consumption.
Resources: OpenCourseWare from the Virtual University of Pakistan, NPTEL, CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest Universities.
Language: English
Professors: Default Professor
Units: 45
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