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Expand/collapse block Information for lesson "Branding, Trade Name & Trade Marks"
Description: A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
Resources: OpenCourseware from Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Language: English
Units: 15
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