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Expand/collapse block Information for lesson "Emerging Music Business Models MB-P435"
Description: The future of the music business, focusing on the merging of record labels, management companies, agents, and do-it-yourself tools for the branding and promotion of musicians and music. Students will analyze the changing music industry and create a "company" which capitalizes on our convergence culture. The course will provide an overview of the many different do-it-yourself options now available, how to maximize a return on those tools, and outside consultants used to promote music.
Language: English
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