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Expand/collapse block Information for lesson "Consumer Behavior NPTEL CC-E"
Description: Focus of the course would be on the psychological and sociological elements and their impact on consumer decision making. The course will help the students take a holistic view of the buyer; it will help equip them with knowledge of various models and frameworks to help understand buyer behavior and align the knowledge with formulation of appropriate marketing strategies. The objective is to gain an understanding of the theoretical and conceptual concepts of buyer behavior and apply them to real life marketing situations and practices.
Resources: OpenCourseware from NPTEL, CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Language: English
Professors: Default Professor
Units: 40
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