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Expand/collapse block Information for lesson "Marketing Management (MARK 622) Wingate Univ"
Description: (Grad course) To study, through cases, projects and survey of research, the development and evaluation of marketing strategies in both consumer and industrial markets. Topics include: Product management, market segmentation, marketing promotions, distribution management and pricing methods.
Resources: OpenCourseware from CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Language: English
Professors: Default Professor
Units: 6
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