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Expand/collapse block Information for lesson "Marketing Management (MARK 486) Wingate Univ"
Description: The capstone course for the marketing major: to include discussions and applications of the communications-based marketing paradigm and its intersection with the consumer/business behavior and response models. Group simulation studies, multiple case work, and a project are included.
Resources: OpenCourseware from CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Language: English
Professors: Default Professor
Units: 16
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