BSBA in Marketing

The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:

What You Will Learn in the BSBA in Marketing Program

Our BSBA in Marketing degree focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers. All students in the BSBA in Marketing program must complete a capstone requirement, Strategic Management, which integrates content across the degree program and validates the students' knowledge. The degree is a 120-credit program.

BSBA in Marketing Credit Distribution

III. Area of Study: Accounting 18
  •  Required Subjects
    • Marketing Research

3

  • Electives
    • Advertising
    • Advanced Advertising
    • Advanced Marketing Research
    • Advertising Campaigns
    • Advertising Copy and/or Layout
    • Advertising Media
    • Applied Marketing
    • Channels of Distribution
    • Creating & Implementing the Electronic Enterprise
    • Direct Mail and Direct Response Advertising
    • Direct Marketing Management
    • Franchising Management
    • Industrial Marketing OR Business-to-Business Marketing
    • International Advertising
    • International Marketing
    • Introduction to Retailing Management
    • Leading Teams and Groups OR Work Groups in Organizations
    • Legal Problems of the Marketing Process
    • Marketing Communications
    • Marketing Management
    • Marketing Management Strategy
    • Mathematical Models of Marketing Analysis
    • Marketing with Electronic Media
    • Merchandising
    • New Product Development & Marketing
    • Principles of Sales
    • Product Planning and Development
    • Public Relations: Thought and Practice
    • Research Methods in Organizations
    • Retail Advertising
    • Retail Buying OR Sales Promotion OR Visual Merchandising
    • Retail Buying and Merchandise Management
    • Retail Management
    • Sales Management
    • Services Marketing
    • Small Business Management
    • Supply Chain Management

15

Business Electives

9

Degree Requirements:

The following courses are required for the BSBA Degree in Marketing and can be fulfilled in either the General Education or Electives sections of the degree chart.

  • College Algebra or Quantitative Business Analysis (3)
  • Statistics (3)

6

IV. Electives 6
Total 120

*This list is a guide. Other Marketing courses may be appropriate for this area of study.